Create a Sense of Urgency Around Inclusion

How can we change the culture of our community to one where individual members recognize and value inclusion?

I spend a lot of time exploring organizational change. In my work coaching organizations toward increased inclusion, one thing synagogue professionals and lay leaders often ask is some version of this: “How do we change the culture of our community to one where individual members recognize and value inclusion?”  

Organizational culture change is a complex process that demands a clear vision and a focused leadership team committed to create, anchor, and support change over time within the institutional culture. In other words, it is anything but a “quick fix.”

The Eight Steps of Organizational Change, as outlined by Professor John Kotter of the Harvard Business School, can serve as a framework for organizational change in the Jewish community. 

Here are his eight steps, along with some commentary of my own:
1. Establish a sense of urgency – Without a shared sense of urgency, the process typically goes nowhere. I’m coming back to this in a few moments.  
2. Create the guiding coalition – None of us, NONE OF US, can do the work of inclusion alone. We need partners, and to do this right an organization must assemble a team from the very beginning. Assembling the right team matters, too. 
3. Develop a vision and strategy – An organization’s vision provides aspiration, motivates a community toward change, and establishes a framework for making strategic choices. A clear strategy is grounded in the vision with a rational understanding of the organization and provides a logical path toward realizing that vision. In other words, know your why.
4. Communicate the vision – Be transparent. Share, share, share. I can’t begin to describe the number of congregations I have encountered over the years that believe they are inclusive because they host a once-a-year Shabbaton focused on inclusion or they have a committee/task force focud on issues of inclusion, but the vast majority of people in the congregation know nothing about these efforts. 
5. Empower professionals and volunteers for action – This is about ensuring that there are changes that can be made and identifying the resources needed for implementation. 
6. Generate short-term wins – I typically refer to this as grabbing the “low-hanging fruit”. These are the things that can be done easily and which give a team quick reward for their efforts, thereby helping to build morale and momentum around continued change. 
7. Consolidate gains and produce more change – This is often the point where small, incremental gains are celebrated as the conclusion of the larger effort rather than used to propel momentum forward. This is the place to re-commit to more significant goals and push them forward. Communication and transparency are particularly significant here. 
8. Anchor new approaches in the culture – This includes structural changes such as changes to by-laws, job descriptions, and/or new program objectives. This is also the place where an organization assesses the attitudinal and behavioral changes that have taken hold within the community.
I have said it before and I will say it again: inclusion is not a person or a place or a program; inclusion is a mindset, a way of thinking, and it needs to be who we are as much as it is what we do.

Which brings us back to the beginning of this list and the question I am so often asked, “How do we change the culture of our community to one where individual members recognize and value inclusion?” If we are to embrace this process and commit ourselves to the work, we need to identify what it means to “create a sense of urgency.”

A number of years ago a colleague made the following statement that has stuck with me, “There are no emergencies in Jewish education.” It is a profound truth to recognize, especially in education, that your urgency is NOT my emergency. This is not to minimize the things that absolutely require our immediate attention, but rather it is a way to enable us, as leaders, to slow down and give reflective process its due.

And yet, here we are talking about creating a sense of urgency around increased disability inclusion. How do we do this in a way that sparks meaningful change but doesn’t provoke anxiety and a misguided sense of immediacy? Urgency can motivate us, urgency can help others commit to our vision, and urgency can compel us to act.

So how will you create a sense of urgency in your community?

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